A quick run down on "Junk". Inspired by the news McDonald's is somehow an official sponsor of the Olympic Games 2012. Laugh? I nearly choked on a high fat crap burger...
Because "Junk" ladies and gentlemen is what makes the world go round.
Take McD as a start point. 100% beef is here taken as an exercise in what is the cheapest, most vile, barely edible by humans extract of cow can we put between the cheapest excuse for a bun we can purchase in vast quantities?
Have we got that junk down to a T? Great. Now we need to pay low wages, have low rent outlets and charge as much as we possibly can for selling "Junk".
This makes McDonald's a vast international empire.
Argos? Sells the cheapest tat for the cheapest price. It'll fall apart by the time the warranty comes around, if not sooner, but chances are you don't have the receipt any more. So .. Shift that junk as cheap as you can from a warehouse model with minimal staff.
B&Q? The DIY version of Junk. Propped up on the sales of the least durable cheap crap, paint that barely covers a wall after three or four coats. Sure you *can* buy some reasonable quality stuff there, but at those prices? Nah, you'll try the cheap option and burn you bucks.
Starbucks & Costa (lot) Coffee? Don't be fooled by the fact it's strong as hell with a caffeine kick. It's still the cheapest crap they can filter and pass off as coffee for the highest price they can sell it for. I'm not a big coffee fan. Thought I'd try the Hot-Choccy. Powdered barely mixed crud you don't want to finish. The Tea then! About £1.40 for a 3p tea bag in some hot water that barely makes 1.5 cups.
"Junk" ladies and gentlemen, is what makes a company big. Selling junk at the highest possible price on the back of a "Well known consumer label" is what makes the world of the high street go round and round and round.
Wake up and smell the junk. This is the gift capitalism has finally boiled down to.